In color psychology, RED is usually associated with passion, high energy, extroverts and center-of-attention personality types. Red is associated with excitement, boldness, ambition, confidence, and risk-takers. Individuals who gravitate towards red are often viewed as fun, sexy, bold, ambitious, and assertive, with a tendency towards leadership roles, and competitive with a strong desire for results.
Red is connected to leaders and those with strong and/or intense personalities. If you’re into zodiac signs, think fire signs or intense water signs like Scorpios, who often (unsurprisingly) say red is their favorite color. Red is also connected to sexuality and the root chakra that is located at the base of the spine and the area of our reproductive organs. Fun fact: that is also the erogenous zone of Scorpios. I found that interesting when we see how many of these concepts are connected or come full circle.
Red is also the main color that grabs our attention, which is why it is so heavily used in marketing/branding by major companies in just about every industry.
If red is your favorite color, do you think you fit these personality traits? Think about that the next time you make that red purchase or put on your favorite red outfit. Also, those who want to embody more of these traits and this energy wear red to attract it, get more attention, feel sexy or to overall feel more confident.
I find color psychology fascinating and hope you did too as I explore all of 🌈 ROYGBIV in this mini blog series. Orange will be next.
Thank you for reading - Asé ✨